October 21, 2020
Thursday, May 22, 2014
Florida business brand campaign results presented, new board members introduced
PALM BEACH, FL (May 22, 2014) – Today, Enterprise Florida, Inc. (EFI) held its second Board of Directors meeting of 2014, focusing on innovation in Florida’s business community and recent economic development success in the state.
The meeting featured a success story from Dr. Dawn Johnson, Senior Director for Florida Operations at the Scripps Research Institute. Scripps Florida scientists have announced a string of recent breakthroughs and grant awards to continue their innovative research. Dr. Johnson joined Roland Smith, Chairman & CEO of Office Depot; Secretary of Commerce and president & CEO of Enterprise Florida, Gray Swoope; and Kelly Smallridge, CEO of the BDB of Palm Beach for a panel discussion on business innovation in the state.
“It’s been an incredibly productive few months since our last board meeting and the projects we’ve announced are truly changing communities,” said Secretary Swoope. “I want to thank the Board for their continued guidance and support. Each board member brings invaluable experience and perspective to our efforts, and listening to business leaders like Dr. Johnson and Roland Smith reminds us why the work we do is so important for Florida’s future.”
In addition to competitive economic development projects, EFI’s work in the international trade and development sector is leading to facilitated job growth. In 2013 alone, EFI completed more than 5,700 consultations with nearly 2,200 companies. The Governor-led Team Florida missions have resulted in more than $474 million in projected export sales. More $2.17 billion has been reported for all EFI trade programs and services since 2011.
In his president’s report, Secretary Swoope highlighted the recently released Team Florida Partnership annual report on the state’s first-ever business marketing campaign: Florida. The Perfect Climate for Business. The partnership raised $1.4 million in private funding to support the campaign efforts, helping to reach site consultants and business decision-makers worldwide. More than 57 million total impressions have been made so far through digital and print advertising, as well as television and in-flight commercials.
During the meeting, three new board investor members were introduced:
Additionally, three new board appointees were introduced:
EFI Board of Directors Vice-Chair, Brett Couch, welcomed the new board members and is encouraged by the recent announcements made in Florida. “We are excited to welcome six great additions to the Enterprise Florida Board of Directors. The new members add important leadership and experience necessary to help EFI and its partners continue their success. I look forward to seeing our momentum increase through the end of the year.”
The board meeting was open to the public with provision for public comment and was streamed live on EFI’s website. In addition, the Board of Directors section of EFI’s newsroom includes agendas, committee meeting materials, fact sheets and other resources.
Enterprise Florida, Inc. (EFI) is a partnership between Florida’s businesses and government leaders and is the principal economic development organization for the state of Florida. EFI facilitates job growth for Florida businesses through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses.