October 21, 2020
Thursday, February 6, 2014
Florida business brand campaign rolls out, new board members introduced
TALLAHASSEE, FL (February 6, 2014) – Today, Enterprise Florida held its first Board of Directors meeting of 2014, focusing on Florida’s economic development success over the last three years and the state’s improved business climate. The meeting was led by Board Vice-Chair and President of Regions Bank Florida, Brett Couch, and attended by Lieutenant Governor Carlos Lopez-Cantera, Senate President Designate Andy Gardiner (R – District 13), House Speaker Designate Steve Crisafulli (R – District 51), and Secretary of Commerce and President & CEO of Enterprise Florida Gray Swoope.
“When Governor Scott asked me to lead the Enterprise Florida team, we talked with site selection professionals from across the country and realized that the state suffered from the perception that it was not business-friendly,” said Secretary Swoope. “Thanks to greatly improved pro-business policies and close partnerships with economic development offices across the state, Florida is now winning on cost, talent and competitiveness.”
Over the last three years, Florida has seen a dramatic increase in competitive projects won. EFI helped bring 152 competitive economic development projects to the state in 2013, a 22.6 percent increase over 2010. Those projects resulted in an expected 21,742 new jobs – a nearly 91 percent increase over 2010 – and nearly $2.1 billion in projected capital investments – a 133 percent increase over the last three years.
During the meeting, the Marketing and Communications team announced the launch of EFI’s new website and marketing efforts for Florida’s business brand – Florida. The Perfect Climate for Business. The website features content and resources for businesses interested in locating and expanding in the state, and expanded newsroom and a preview of the first-ever Florida sites and buildings database. Thanks to funding from the Team Florida partnership, commercials, magazine cover-wraps and digital ads targeted at out-of-state business leaders are all in production.
The meeting featured a jobs success story from Navy Federal Credit Union, headquartered in Pensacola. In the last year, Navy Federal’s workforce grew by more than 14 percent. Navy Federal Credit Union is the world’s largest credit union with more than $56 billion in assets, over 4.5 million members, 245 branches and a workforce of over 11,000 employees worldwide.
In addition, the Florida Sports Foundation gave an update on their progress to date as well as an outlook on the upcoming Grapefruit League spring training season. Mark Wilson, CEO of the Florida Chamber of Commerce gave a preview of the upcoming Legislative session and their goals for improving Florida business in the upcoming year.
During the meeting, three new board members were introduced:
Brett Couch welcomed the new board members and looks forward to a successful finish to the fiscal year. “It is a pleasure to welcome three new Enterprise Florida board members who are joining other Florida business leaders and elected officials to dedicate their expertise in setting policy and guiding the organization’s future. I am looking forward to much success in the upcoming year.”
EFI’s board meetings are open to the public with provision for public comment, and are televised live by the Florida Channel. In addition, the Board of Directors section of EFI’s newsroom includes agendas, committee meeting materials, fact sheets and other resources.
Enterprise Florida, Inc. (EFI) is a partnership between Florida’s businesses and government leaders and is the principal economic development organization for the state of Florida. EFI facilitates job growth for Florida businesses through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses.