October 21, 2020
Thursday, February 7, 2013
First Enterprise Florida board meeting of 2013 highlights new business brand and jobs growth
ORLANDO, FL (February 7, 2013) – Governor Rick Scott joined Secretary of Commerce and president & CEO of Enterprise Florida, Gray Swoope, at the Enterprise Florida Board (EFI) of Directors meeting in Tallahassee last week. The meeting highlighted the state’s first business branding initiative and continued economic growth.
Melissa Medley, senior vice president and chief marketing officer for Enterprise Florida, unveiled the state’s first-ever business brand, “Florida. The Perfect Climate for Business,” in front of EFI’s board of directors and key stakeholders. The brand reflects the state’s existing business foundation, economic power, capabilities and resources, all of which make it a super-state for business.
The brand emphasizes the state’s attributes, such as no personal income tax, unmatched international trade access and top national ranking for transportation infrastructure, all of which support its competitiveness and credibility as a leading business destination.
Swoope added that, “This brand initiative is the result of extensive statewide and national research. Everyone knows about our incredible weather, our world-renowned hospitality and attractions industries, and our quality of life, but not nearly as many know about our stature as far as size of economy and impact on the world stage for business. This brand will help us spread that message.”
The governor shared some of the efforts being made to encourage economic development in our state. Taxes and regulations on job creators have been cut, and jump-started economic growth that has generated around 200,000 new private-sector jobs. This means around 200,000 new opportunities for Florida families to pursue their version of the American dream.
The meeting was the first for new board vice chairman Brett Couch. Couch, senior executive vice president and East region president for Regions Financial Corporation, succeeds Howell W. Melton, Jr., who served from 2010-12. Couch joined Regions in 1990 and oversees banking operations in the East region, which includes Florida (excluding the Panhandle), Georgia, East Tennessee, North Carolina, South Carolina and Virginia. He is also a member of the company’s Operating Committee.
“I’m thrilled to have the opportunity to serve as vice chair of the Enterprise Florida board,” said Couch. “It’s clear that the board is filled with dedicated leaders who want to see Florida continue to attract new businesses and create more jobs for Floridians. I look forward to working with Governor Scott, Secretary Swoope and all of my fellow board members. I know we will do great things for the state over the next two years.”
In addition to a new vice-chair, the appointments and re-appointments of five other board members were approved at the meeting:
• New at-large investor – GrayRobinson, Fred Leonhardt, Senior Partner
• Member replacement – Florida Blue, Mike Hightower, VP of Government Affairs
• Governor appointee – Julius Davis, VoltAir Consulting Engineers
• Senate appointee – Lewis Bear, The Lewis Bear Company
• Ex-officio Senate member re-appointment – Senator Nancy Detert
Other agenda items at the board of directors meeting included:
• A Q&A with Florida CFO Jeff Atwater, Florida Attorney General Pam Bondi, State Representative Marti Coley, and Florida Chamber of Commerce President Mark Wilson
• An update from Secretary Swoope about return on investment of economic development incentives – more high wage jobs and capital investments
The agenda and board materials are posted online on Enterprise Florida’s website. The meeting was also broadcast live on the Florida Channel and can be accessed at their website.
The Enterprise Florida board comprises top business, economic development and government leaders statewide. Their leadership and guidance support Enterprise Florida’s efforts to diversify Florida’s economy and increase high-wage job growth.
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Enterprise Florida, Inc. (www.eflorida.com) is a partnership between Florida’s business and government leaders and is the principal economic development organization for the state of Florida. Headquartered in Orlando, Enterprise Florida’s mission is to facilitate job growth for Florida’s businesses and citizens leading to a vibrant statewide economy. In pursuit of its mission, Enterprise Florida works closely with a statewide network of economic development partners and is funded both by the State of Florida and by private-sector businesses.