March 2, 2021
Thursday, June 26, 2014
Enterprise Florida-led trip provides exposure to Latin American markets for life sciences companies
ORLANDO, FL (June 27, 2014) – Today, Florida Secretary of Commerce and president & CEO of Enterprise Florida, Inc. (EFI) Gray Swoope announced that the EFI-led trip to Hospitalar 2014 resulted in more than $11 million in total projected sales for 10 Florida life sciences companies. The show, held May 20-24 in Brazil, is the third largest medical trade show in the world. Florida has attended the show for seven years and had the largest group of companies in attendance.
“Florida has a strong and growing life sciences sector, and the state is serious about helping small businesses grow through international trade,” said Secretary Swoope. “We want to help Florida’s life sciences companies continue to expand and create more jobs, and shows like Hospitalar give participating companies the exposure needed to maintain success in Florida and boost their export sales.”
EFI’s presence in the U.S. Pavilion allowed the companies to cost-effectively exhibit their products. Of the companies attending, four were awarded a Target Sector Trade Grant. Without the assistance of EFI’s International Trade and Development efforts, many of the companies would not have attended or been as successful and efficient in reaching such a large audience.
The companies in attendance exhibited various specialties, including electro-surgery products, hair growth systems, medical equipment and surgical instruments.
Companies in the Florida Pavilion this year included:
“EFI was professional and so well organized for the show and the trade grant was a tremendous help in providing us with the ability to co-exhibit at this show. Because EFI was so prepared for the show, we were able to focus on offering our products to an entirely new part of the world,” said Mike Mehta, International Director of Phoenix Healthcare Resources
“Having access to the grant from EFI provided us with the opportunity to evaluate the potential cost of doing business in Brazil. During Hospitalar, Bovie Medical Corporation met with potential dealers in Bolivia, Chile, Colombia, Uruguay, Peru, Mexico, Panama, Ecuador and Lybia. Without the help from EFI, we would not have been able to expose our products to these potential customers,” said Janis Dezso, VP of Sales and Marketing at Bovie Medical Corporation.
The total projected sales from recent EFI international events as reported by attending companies include:
Florida has the second highest number of exporters (60,000) in the nation and accounts for 20 percent of all U.S. exporters. EFI organizes more than 30 international export development events annually with nearly 1,000 small and medium-sized enterprises (SME) participating. Florida’s total trade hit $158.4 billion in exports plus imports in 2013, with the Miami Customs District having the second highest trade surplus among all 46 U.S. Customs Districts. Learn more about Enterprise Florida’s export assistance programs.
Florida has a number of strengths to leverage, including one of the fastest growing international economies, strong air and seaport infrastructure, and a large and well-qualified multicultural workforce.