October 21, 2020
Wednesday, December 18, 2013
Exhibitors report more than $158 million in projected sales from medical trade show
ORLANDO, FL – Today, Enterprise Florida, Inc. (EFI) President & CEO Gray Swoope announced results from the most successful trip to date to the MEDICA trade show. Exhibitors reported $158,785,500 in total projected sales as a result of attending the show. In addition to record company sales, EFI representatives met with more than 60 foreign companies interested in doing business in Florida. MEDICA is the largest medical trade fair worldwide and was held in Germany on November 20-23.
EFI hosted the Florida pavilion at MEDICA 2013, showcasing 26 small and mid-sized companies and organizations that marketed their medical products and communities to an international audience. The 2013 Florida Pavilion was the largest U.S. state pavilion and first-ever two-story pavilion, demonstrating the innovation and expertise that makes the state a leader in the life sciences sector.
“The results from this year’s MEDICA show are truly incredible. Reaching more than $158 million in total projected sales is something these companies should be very proud of and I congratulate each of them. Florida companies are creating cutting-edge products and shows like MEDICA allow us to showcase what makes Florida’s growing life sciences cluster one of the best in the world,” said Swoope. “Florida has nine of the best hospitals in the country, it ranks second for FDA registered medical device manufacturing facilities, and we’re home to some of the best research technology available.
The pavilion allowed small and mid-sized Florida companies to cost-effectively exhibit their products. Without the assistance of EFI, many of the companies would not have been able to attend MEDICA and, without the pavilion, they would not have been able to successfully and efficiently reach such a large audience. Specifically, of the companies exhibiting at MEDICA, 43 percent received grants from EFI to offset costs of exhibiting at the show.
ScarHeal, Inc., of Largo, exhibited in the Florida pavilion. Because of the exposure at MEDICA, the company plans on increasing its employment by at least 10 percent in the next year.
International Sales Manager at ScarHeal, Francesco Balzano said, “We experienced a very successful event gleaning several favorable leads and the overall traffic was fantastic. Receiving EFI’s assistance through the Step Grant Program has provided the opportunity to be at MEDICA and have a successful show. We look forward to MEDICA next year!”
Umbra Medical, located in Inverness, specializes in cardiovascular interventional devices. Executive Vice President of Umbra Medical Products, Wanda Hart said, “MEDICA allowed us the opportunity to reach out to the international community and find dealers for our products. We have also seen what is happening in the worldwide medical field. This show gave us a view of the world market at a glance and we had nearly 150 sales leads from 46 different countries around the world. The grants we received from Enterprise Florida are really invaluable and it allowed us the opportunity to market our company on a worldwide playing field.”
Apira Science is based in Boca Raton and specializes in hair growth products and services. Jonathan Graff, Director of Sales at Apira Science, Inc. said, “MEDICA is very important in helping our company reach a broad market of potential distributors economically and in a short period of time. The opportunity to participate within this conference with Enterprise Florida has helped our business to grow in markets that were previously difficult to reach.”
During MEDICA, the 26 Florida companies and organizations met with companies that would mutually benefit from international business development. Florida continues to have the highest trade surplus among all U.S. states, a reflection of the state’s role as a global hub in the Western Hemisphere. International trade and foreign-direct investment accounted for about one-sixth of the state’s economic output last year and supports an estimated one million jobs. Trade and foreign direct investment play a fundamental role in Florida’s economy by fueling growth, supporting jobs and diversifying the economic infrastructure.
Florida companies and organizations participating in MEDICA and the Florida Pavilion this year included:
Florida has nearly 1,000 biotech, pharmaceutical and medical device companies, making it third in the U.S. for pharmaceutical and medical manufacturing businesses. Additionally, there are more than 44,000 healthcare establishments around the Sunshine State. In all, more than 700,000 healthcare professionals are employed in the state.
For more information about EFI’s trip to MEDICA, please visit Enterprise Florida’s newsroom.
Enterprise Florida, Inc. (EFI) is a public-private partnership between Florida’s business and government leaders and is the principal economic development organization for the state of Florida. EFI’s mission is to facilitate job growth for Florida’s businesses and citizens leading to a vibrant statewide economy. In pursuit of its mission, EFI works closely with a statewide network of economic development partners and is funded both by the State of Florida and by private-sector businesses.