The West Palm Beach, Florida skyline reflected over a body of water
March 9, 2020

Florida Companies Report Total Sales of More Than $158 Million Following MEDICA Trade Fair

CORAL GABLES, Fla. (March 9, 2020) – Thirty-three companies traveled with Enterprise Florida, Inc. (EFI) to the MEDICA Trade Fair in November 2019. Those companies reported sales of more than $15 million during the show and project more than $142 million in future sales as a result of attending. Last year’s Florida Pavilion was the largest ever. MEDICA is the world’s leading healthcare trade show and is held annually in Düsseldorf, Germany.

“Florida continues to have the largest presence of any U.S. state at MEDICA and that’s a direct result of the innovative companies that exhibit with us each year,” said Jamal Sowell, president & CEO of Enterprise Florida. “Florida businesses have become known for their high-quality products and services, and customers from around the world make a point to attend MEDICA so they can meet with our exhibitors. The show highlights the strength of the state’s healthcare industry.”

In addition to hosting the pavilion, the Enterprise Florida team met with representatives from nearly 40 global healthcare companies during the event. 

In total, 64 Florida companies exhibited at the trade fair and 33 of those companies received grants to attend MEDICA:

“If Enterprise Florida did not exist, it would have taken us more than three years to exhibit at MEDICA,” said Jarrod Parasmo, president of Protech Medical in Lake Park. “We would not have been able to afford it and even if we did make it, our booth location would be nothing compared to EFI’s position. As a direct result of MEDICA and EFI, Protech will likely double in size over the next 24 months. We are incredibly grateful to EFI’s generous support of our small business and look forward to attending several trade shows in the near future alongside EFI.”

Craig Vogeley, vice president of Gulf Fiberoptics in Oldsmar attended MEDICA 2019. “We view Enterprise Florida as a necessary (and appreciated) extension of our business. Their trade show support allows us to focus more on generating new business and growing existing business. Florida companies are the envy of all other state pavilions. We are excited about the expansion of the MEDICA Pavilion and look forward to 2020.”

“Enterprise Florida helped us greatly by facilitating every aspect of participating in a large and international show as MEDICA,” said Claudio Bacelar, chief business officer with Magnamed Medical Technology, LLC in Pompano Beach. “Without their help we would probably take or need many years before attempting to endeavor in exhibitions such as this. Furthermore, Enterprise Florida helped us in many ways to make the preparations as smooth and efficient as possible.”

Enterprise Florida maintains an extensive schedule of overseas trade missions and exhibitions worldwide. In 2018, merchandise trade valued at more than $150 billion flowed through the state’s ports, with more than $73 billion in goods shipped from and through the Sunshine State. Florida exported to more than 190 countries, making the state one of the world’s leaders in international trade.