March 2, 2021
Thursday, February 12, 2015
Florida Showcase remains the only state pavilion with a significant presence
ORLANDO, Fla. – Today, Secretary of Commerce and Enterprise Florida, Inc. (EFI) president & CEO, Gray Swoope, announced that the EFI-led trip to Arab Health resulted in more than $155 million in total projected sales by Florida small businesses in attendance. EFI hosted the Florida Showcase at Arab Health 2015, exhibiting 32 small and mid-sized companies marketing their medical and healthcare products to an international audience.
Secretary Swoope said, “This year EFI hosted a record 32 companies at the Florida Pavilion at Arab Health, and we are excited to see these small businesses build more trade partnerships in the Middle East. Small businesses are the foundation of our economy and EFI’s international trade and development programs help those companies grow and create jobs through trade.”
The companies that travelled to Arab Heath with EFI represent the largest group of Florida small and mid-sized businesses to attend an international trade show in the last year. The Florida Showcase, the largest state exhibit in the U.S. Pavilion, allows life science companies to cost-effectively exhibit their products. Of the 32 companies attending, 10 were awarded a Florida Trade Grant. Without the assistance of EFI’s International Trade and Development efforts, many of the companies would not be able to attend and, without the pavilion, they would not be as successful and efficient in reaching such a large audience.
Arab Health attracts decision-makers from around the world. In 2015, the tradeshow attracted 93,000 visitors from more than 64 countries, including medical staff, hospital management, and dealer-distributors.
Companies and organizations that participated this year included:
Gary Haberland, GENICON CEO said, “Arab Health remains to be the premier exhibition within the global market. GENICON has, and will continue to, participate within this exhibition through the extended future. The reach of the show extends well beyond the petro-chem countries of the Middle East, and we enjoyed meeting with and structuring protracted business opportunity from contacts received from around the globe. The ongoing support of Enterprise Florida, with this exhibition alone, has developed a sustainable revenue stream of GENICON’s product offering that represents more than 23% of the Company’s total revenues. We are genuinely appreciative to Governor Scott, Gray Swoope, Manny Mencia, Michael Schiffhauer and a myriad of other staff members.”
Ivette Compton, Mercury Medical Director of International Sales said, “Arab Health 2015 was a grand success for Mercury Medical. We were very proud to be part of the Florida Pavilion five years in a row. Michael Schiffhauer and the EFI team did an outstanding job at planning and arranging this event for all 32Florida companies.”
Pamela Fry, Airon Vice President of Marketing said, “Arab Health is an avenue for Airon sales and marketing with a two-fold agenda; one, current distributor education and sales meetings and; two, introducing our products to potential sales distributors within the region. Attendance at Arab Health gives us first-hand information about the status of healthcare and local initiatives for expanding care within the hospital. Many sales distributors seek out product made with quality manufacturing, as they realize sales support and education comes with this once-a-year opportunity. In the arena of quality products, companies like Airon with products made in the USA are a standout. We appreciate the efforts of Enterprise Florida that surround our marketing for export products look and feel professional to our customers within the Middle East and surrounding regions.”
Florida has nearly 1,000 biotech, pharmaceutical and medical device companies, making it third in the U.S. for pharmaceutical and medical manufacturing businesses. Additionally, there are more than 44,000 healthcare establishments around the state. In all, more than 700,000 healthcare professionals work in Florida.
International trade and foreign direct investment accounted for about one-sixth of the state’s economic output last year and supports an estimated one million jobs. Florida has the highest trade surplus among all states, with total trade exports plus imports hitting a record of $162.2 billion. Florida has a number of strengths to leverage, including one of the fastest-growing international economies, strong air and seaport infrastructure, and a large and well-qualified multicultural workforce. Learn more about Enterprise Florida’s export assistance programs.
Total projected sales from recent EFI international events include:
Enterprise Florida, Inc. (EFI) is a partnership between Florida’s businesses and government leaders and is the principal economic development organization for the state of Florida. EFI facilitates job growth for Florida businesses through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses.