November 9, 2020
Sunday, December 29, 2013
Development mission and EFI international office increase opportunities for Florida
Florida businesses have a unique advantage when it comes to international trade and foreign direct investment (FDI). The export and FDI markets in Florida provide exceptional opportunities to small and medium-sized companies to expand their reach and grow their operations. The state recently bolstered its dominant trade and FDI presence with the opening of the Enterprise Florida, Inc. (EFI) international office in Israel.
Florida’s renewed investment in Israel began in 2011 when Governor Rick Scott led a trade delegation of 50 high level business executives, elected officials and university leaders on a business development mission to Israel. The Governor met with top Israeli business and government leaders in Jerusalem, Tel Aviv and Beersheva, who were interested in growing into Florida.
“Florida provides an ideal platform for Israeli companies seeking to expand in the American marketplace. EFI’s office in Israel furthers our strategic partnership, which we hope will generate new mutually beneficial trade and foreign direct investment opportunities,” said Gray Swoope, President & CEO of Enterprise Florida. “International missions, like the one to Israel, provide a unique opportunity for Florida companies to establish relationships with international companies.”
Since the Governor’s mission, two Israel-based companies, Mazor Robotics and Krausz Industries announced plans to open North American headquarters in Florida cities. The projects will result in more than 50 new jobs and approximately $2.5 million in capital investment.
Mazor Robotics, a leading innovator in robotic spine surgery, recently launched its North American headquarters in Orlando with plans to add 34 jobs over the next three years. With the FDA approval of Mazor’s Renaissance platform, the company is anticipating significant growth in the U.S. An added benefit of Mazor’s relocation to Orlando is the ability to work closely with Florida Hospital/Adventist Health System in training their physicians on the robotic system.
Just up in the road in Ocala, Krausz Industries, an Israeli manufacturer of products for the potable water supply industry, has begun construction on their new facility. The company’s new Ocala facility will serve as their North American headquarters and will be used to warehouse finished product, and to provide custom fabrication enhancements to base products made in Israel. Krausz considered North Carolina, Pennsylvania and Georgia before selecting Florida as their new home. The project will create 22 jobs with a capital investment of $2.45 million.
“Krausz Industries is proud to call Florida our North American home to serve customers with superior products and excellent service,” said Danny Krausz, President of Krausz Industries. “We found Ocala to be an ideal location with convenient access to transportation across the continent and to shipping channels along the east coast. The highly skilled workforce in the area, with the skills we need, is also a huge advantage..”
To continue to lure foreign direct investment from Israel to Florida, Governor Rick Scott’s Florida Families First Budget in 2012 included $100,000 for Enterprise Florida to create an international economic development office in Tel Aviv, Israel. The Israel office, along with EFI’s 13 other international offices, provides counseling services for Florida companies looking to export their products/services, as well as foreign companies interested in investing and/or doing business in Florida.
In addition to EFI’s increased presence in Israel, the State of Florida furthered its trade expansion efforts in 2013 by forming a $2 million joint research fund with Space Florida and the State of Israel to support research, development and commercialization of aerospace and technology projects that benefit both countries.
“Israel and Florida share a very significant business and cultural relationship which holds great potential for further expansion in the future,” said Manny Mencia, Senior Vice President of International Trade and Development at EFI. “Israel is one of the world’s leading technology innovators and presents excellent potential for joint ventures and strategic alliance for Florida companies.”
International trade has historically been one of Florida’s strongest sectors, accounting for approximately one-sixth of the state’s economic output last year and supporting an estimated one million jobs. Florida’s trade with Israel, which includes electronics, diamonds, vehicles, aircraft and parts, has totaled nearly $800 million since Governor Scott took office.
Florida is the second largest exporter in the nation and accounts for 20 percent of all U.S. exports. EFI’s international trade and export assistance programs help state businesses expand on a global scale and, ultimately, create more jobs. The partnership with Israel represents an opportunity for increased job growth, investment in Florida cities and continued economic growth.
For more information on EFI’s trade mission to Israel, see Enterprise Florida’s newsroom.