July 2, 2020
Friday, March 21, 2014
“Had the state and Enterprise Florida not supported us in our export programs, our probability of success would have been reduced by 80 percent. When you have an organization like EFI that is focused on growing Florida-based companies and exporting Florida products, the mentorship and guidance they provide is invaluable.” - Gary Haberland, President & CEO GENICON®
GENICON® of Winter Park is an emerging leader in the design, production, and distribution of patented surgical instrumentation used in laparoscopic surgery. GENICON® started as an original equipment manufacturer (OEM) in the early stages of developing their own brand with a goal of providing products to the international surgical market.
As GENICON® began to market the products under their own brand labels, Enterprise Florida stepped in to assist with the export process. Enterprise Florida also provided target sector trade grants that helped offset the costs of attending major healthcare trade shows including Arab Health in Dubai, MEDICA in Germany, Hospitalar in Brazil and the upcoming MedExpo in Kenya.
As a result of EFI’s efforts, GENICON® was able to enter new markets including the Middle East, Europe, Latin America and parts of the Pacific Rim. GENICON®’s sales have soared from $300,000 a year to $6 million with plans to double employment over the next two years. GENICON® was also awarded the Governor’s Innovators in Business Award for Export Excellence.