October 21, 2020
Monday, December 19, 2011
MEDICA sales 20% above ’10 totals for Florida companies
Contact: Stuart W. Doyle
MEDICA sales exceed 20% over ’10 totals for Florida companies
International exposure at world’s largest medical tradeshow paid off for Fla. small businesses
ORLANDO, FL (December 19, 2011) – Florida companies from 12 counties returned from the world’s largest medical trade fair, MEDICA, reporting nearly $92 million in combined actual and expected export sales, a 20 percent increase above last year’s totals.
The four-day trade show took place Nov. 16-19 in Düsseldorf, Germany, attracting 134,500 visitors from 125 countries. More than 4,500 exhibitors from 62 countries featured products, equipment and services geared toward medical care professionals.
Enterprise Florida annually arranges the state’s participation in MEDICA as an international business development initiative. Small to medium-size companies – those with fewer than 500 employees – exhibit in the tradeshow’s Florida Pavilion, which Enterprise Florida coordinates. This year and last, the pavilion was at full capacity, hosting 21 companies. They reported results of more than $4.4 million in actual sales, $87.2 million in expected sales within two years, and 1,700 trade leads.
“This year we had a good mix of new and innovative products from Florida medical companies, which I believe contributed to the success of the show and the sales increase,” said Michael Schiffhauer, who heads European trade development for Enterprise Florida. “There was also a significant amount of participation from many of the countries located in the CIS [Commonwealth of Independent States – former Soviet Union], and they were exposed to many new buyers and dealers at MEDICA.”
Linda Hensley, an international sales representative for Sharn Anesthesia, Inc., which was a pavilion exhibitor, added that because MEDICA is the largest meeting place worldwide for her industry, the event provided “the perfect opportunity” for meeting with present and potential dealers.
“This year brought a record number of existing dealers to our stand,” Hensley emphasized. “We made contact with a number of interested dealers, particularly ones from countries where we have no current coverage.”
Enterprise Florida also cosponsored the U.S. Pavilion’s reception this year. Schiffhauer said the purpose of this event was to give Florida medical companies the chance to meet other similar companies and discuss mutual business opportunities, as well as position the state as a life sciences industry cluster location.
“The MEDICA 2011 Florida Pavilion was a tremendous success,” said Schiffhauer. “We were able to benefit from our consistent approach to trade development and improvements that were implemented in 2010.”
|Florida Pavilion Participants:
· Endoscopy Replacement Parts
· Airon Corporation
· American Scientific Resources
· AOTI Inc.
· Statcorp Medical
· Sunoptic Technologies
· Gulf Fiberoptics
· Sharn Anesthesia, Inc.
· Zefon International Inc.
· Medicapture Inc.
· Atlas Specialty Lighting
· Gaumard Scientific
· Stat Medical Devices Inc.
· Mercury Medical
· Alicia Diagnostics
St. John’s County
· Tangoran Medical Supplies
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Enterprise Florida, Inc. (www.eflorida.com) is a partnership between Florida’s business and government leaders and is the principal economic development organization for the state of Florida. Headquartered in Orlando, Enterprise Florida’s mission is to diversify Florida’s economy and create better paying jobs for its citizens by supporting, attracting and helping to create globally competitive businesses in innovative, high-growth industries. In pursuit of its mission, Enterprise Florida works closely with a statewide network of economic development partners and is funded both by the State of Florida and by private-sector businesses.