May 27, 2020
Wednesday, February 15, 2017
Enterprise Florida-led trip nets more than $17 million in actual sales for 25 small businesses
ORLANDO, Fla. (February 15, 2017) – Florida small businesses exhibiting at the Arab Health Trade Fair reported $148.7 million in total projected export sales, including nearly $17.8 million in actual sales. Now in its 42nd year, the exhibition is the main event for the Middle East healthcare market and takes place annually from January 30 to February 2 in Dubai. Enterprise Florida has led companies to the show for more than 10 years.
“These results are exceptional and we congratulate all of the small businesses who traveled to Arab Health with us this year,” said Manny Mencia, Senior Vice President of International Trade & Development for Enterprise Florida. “This year’s sales represent a 40 percent increase over last year and that’s directly attributed to the high-quality and diversity of products and services offered by the companies in the Florida Pavilion.”
The show hosted 3,995 exhibitors from 64 countries with 39 dedicated country pavilions. More than 89,000 visitors attended the event.
Florida was the first state to organize a pavilion and remains the only state with a significant presence in the show. This year, 25 Florida medical companies exhibited in the pavilion. The state’s presence and exhibiting companies are consistent, creating strong partnerships with international companies and increased sales results. While nine other states exhibited this year, their average retention rate is between 10-20 percent, compared to Florida with its 87 percent retention rate.
Florida exhibiting companies were:
“This was our fourth Arab Health,” said David Kerr, President of Orthomerica Products in Orlando. “We found several new distributors and closed on two we found last year. More importantly, we progressed on the GCC tender for orthopedic suppliers which, if we are successful, would be millions in new sales, resulting in more than 20 new hires. Enterprise Florida is the reason we are here and why we are so successful at this show. Great use of my tax dollars!”
Prime Medical from Largo attended the show as well. “Working with Enterprise Florida has been invaluable to our company’s growth and expansion in to international markets,” said Wendy Brady, Vice President. “They have provided direct connections to U.S. Commercial Services and have fostered strong relationships with our fellow Florida businesses at the Arab Health. The spirit of collaboration & commitment to growing Florida’s business community is very needed and critical to our success. The EFI grant program & Gold Key Matchmaker grant enabled us to exhibit at Arab Health, and without it we would not be able to attend.”
Romy Terbeek, Communications Specialist at RTI Surgical in Alachua said, “This is the first time RTI Surgical exhibited at Arab Health. Our current presence in the region is small. The possibility to exhibit our products and company at Arab Health, thanks to the support from Enterprise Florida, has provided greater visibility for our company, and generated many potential distributor contacts for the region. This will allow us to expand our current portfolio offering in the region and enter into new territories. The support required for this expansion, such as legal, regulatory, customer service and distributor management will mean additional FTE requirements.”
EFI maintains an extensive schedule of overseas trade missions and exhibitions worldwide. In fiscal year 2015-16, Florida small and mid-sized businesses reported more than $911 million in total projected export sales following international missions and trade shows. Last year, EFI provided 129 Target Sector Trade Grants totaling nearly $490,000 to qualified show exhibitors. Those small businesses reported more than $426 million in total expected export sales.