July 8, 2020
Thursday, May 22, 2014
State’s first-ever business marketing campaign promotes Florida as a business super-state
ORLANDO, FL (May 22, 2014) – Enterprise Florida, Inc. (EFI), the principal economic development organization for the state of Florida, today released the Team Florida Partnership annual report on the state’s first-ever unified business marketing campaign: Florida. The Perfect Climate for Business. The annual report reviews the campaign’s progress since its inception in January 2013.
“For Florida to take its position as a business super-state and compete on a global basis for game-changing competitive projects, we must have the ability to tell our story,” said Melissa Medley, Chief Marketing Officer and Senior Vice President of EFI. “The Team Florida partners have done a fantastic job of marketing the state to site consultants and key decision-makers outside of Florida. This campaign helps economic development professionals across the state share Florida’s business benefits and lets business leaders know why they should locate or expand here.”
The Team Florida Partnership launched the state’s first unified campaign to actively promote Florida’s business advantages and create awareness among key audiences, both domestically and internationally. The Partnership mounted the $1.4 million campaign to reach C-level business decision-makers and site consultants worldwide, and to create awareness of Florida’s position as an innovative, business-friendly state.
Campaign highlights and results include:
The Team Florida Partnership is a coalition of the state’s economic development, utility and business leaders who support efforts to promote Florida as a business super-state. The objectives of the Partnership are to provide a framework for working together to raise funds to support an ongoing campaign, and create a mechanism that provides continuity in messaging and promotional efforts over time.
Recognizing the importance of promoting Florida as a business destination, Florida Power & Light was the first partner to join the campaign and invest in the effort. “We can energize economic opportunity by recognizing that we are all in this together,” said Florida Power & Light Company Director of Economic Development Lynn Pitts. “That’s why FPL is proud to be a founding member of the Team Florida Partnership. When Florida wins, we all win.”
“The Perfect Climate for Business is a highly effective marketing campaign that highlights Florida’s business-friendly, low-tax cost structure,” said Stuart Rogel, President & CEO, Tampa Bay Partnership. “Branding and marketing the state ensures that Florida remains a strong competitor in the global marketplace and tells the world that we are open for business.”
“The Team Florida partnership has been critical to the state’s economic development success, not only in getting out the word about the great business opportunities that our region provides, but also by showing our collective and diverse strengths as a state. Florida has always prided itself on collaboration, and its work to bring more and better jobs is best said through combined voices across all areas of our state,” said Rick Weddle, President and CEO of the Orlando Economic Development Commission.
“Partnership with Enterprise Florida in the new Florida. The Perfect Climate for Business. marketing campaign has been a great success for the State, for us and a solid business decision,” said Tom Patton, Executive Director, Charlotte County Economic Development Office. “We were looking to rebrand our marketing efforts at the same time EFI launched this campaign, and we quickly realized the ability to leverage our local marketing budget and efforts to reach a much broader national and international audience. The Perfect Climate for Business campaign is a well thought out, well executed and eye catching strategy, and we are proud to be a partner.”
Team Florida Partners include:
|Enterprise Florida||Gulf Power||Bay EDA|
|Florida Power & Light||BDB of Palm Beach County||Florida’s Great Northwest|
|Tampa Bay Partnership||JAXUSA Partnership||Santa Rosa County EDO|
|Orlando EDC||Greater Fort Lauderdale Alliance||Central Florida Development Council|
|Tampa Electric Company (TECO)||Charlotte County EDO||North Florida EDP|
|Florida Business Development Fund||Team Volusia EDC||St. Johns County|
Enterprise Florida, Inc. (EFI) is a partnership between Florida’s businesses and government leaders and is the principal economic development organization for the state of Florida. EFI facilitates job growth for Florida businesses through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses.