Registration open for April 2016 mission to United States’ 6th & 10th largest trade partners

 MIAMI, Fla. (November 2, 2015) – Florida Secretary of Commerce and President & CEO of Enterprise Florida , Inc. (EFI) Bill Johnson will lead EFI’s export sales mission to Korea and Taiwan. The mission delegation will leave Florida on April 15 and return April 23, 2016.

Secretary Johnson said, “The Korean and Taiwanese economies are growing and present great opportunities for Florida companies to expand in the Asia market. Our team and the U.S. Department of Commerce Gold Key Matching Service provide important assistance and programs to our small and mid-sized businesses, allowing them to make the most of their time during these missions. We’re looking forward to a successful trip and encourage companies interested in expanding through international trade to join us.”

Over the past several decades, South Korea has achieved a remarkably high level of economic growth and is now the United States’ sixth-largest trading partner. Major U.S. firms have long been leading investors in South Korea, and South Korea’s top firms have made significant investments in the U.S. Florida companies will find excellent niche markets for their goods and services across virtually every sector.

South Korea provides Florida exporters a wide range of opportunities. Target industries include:

  • Automotive Parts and Accessories
  • CNC Machine Tools
  • Cosmetics, Drugs and Pharmaceuticals
  • Defense Industry Equipment
  • Education and Training Services
  • Electrical Power Systems
  • Engineering Services
  • Medical Equipment and Devices
  • Security Services and Products
  • Wireless Broadband Equipment and Services
  • Processed Food and Beverages Products

With a population of 23 million, Taiwan is a thriving, vibrant economy and a highly attractive export market for U.S. companies. In 2014, Taiwan was ranked as the United States’ 10th largest trading partner in goods and 14th largest U.S. export market overall.

American products are well represented in the market and Taiwan is a good target market for high-quality, differentiated products and commodity items.

Taiwan provides Florida exporters a wide range of opportunities for U.S. goods and services, including:

  • Aviation/Aerospace
  • Computer Services and Software
  • Disaster Relief
  • Electronic Components
  • Electronics Industry Production/Test Equipment
  • Pleasure Boats
  • Pollution Control Equipment
  • Food Security & Safety Products and Services
  • Skincare and Cosmetics & Bio Science
  • Telecommunications Equipment

The two markets share several characteristics, including similar levels of disposable income, consumption patterns, regulatory structures, and a common interest in U.S. products.

EFI will offer 15 Gold Key Matchmaking one-on-one appointments for participating Florida companies. The pre-screened meetings allow participants to talk with qualified companies interested in forming trade relationships with Florida businesses. The price of this service is $2,600 for the first company representative and $500 for additional participants. Small and mid-sized Florida manufacturers, high-tech companies and professional service providers may qualify for a Gold Key Grant, which will offset 100 percent of the registration fee for the first company representative.

EFI maintains an extensive schedule of overseas trade missions and exhibitions worldwide. In fiscal year 2014-15, EFI hosted 56 major domestic and overseas events, generating more than $906 million in total projected export sales for Florida small and medium-sized businesses.

The registration deadline for Gold Key and delegates is February 19, 2016.

To register or for more information, please contact Max Stewart at and (813) 276-9430 or John Diep at and (561) 832-8339.